Every application will automatically be considered for the Brands That Matter list, which will recognize 100+ brands by industry. You may also choose to apply to any of these additional new categories for an additional fee, increasing your odds of being recognized by Fast Company. Multiple honorees will be named in each category.
Brands That Matter (applications automatically entered)
We’ll name 100+ brands by industry that build a connection with their audiences by being culturally relevant, making an impact, and communicating their mission clearly. Brands will be evaluated against peers in their industry.
General Excellence
The best of the best. The most relevant and influential brands in any industry anywhere in the world.
Years in Business
Be recognized as a Brand That Matters within your company’s years in business
• Years in Business: On the rise: 0-4 Years in Business
• Years in Business: Established Excellence 5-14 Years
• Years in Business: Enduring Impact: 15+ Years in Business
Heritage Brands
The iconic legacy brands that stand the test of time. The brands that captivate consumers by celebrating tradition while embracing innovation and have an established authenticity, often over generations.
Family of Brands
More than a parent company, but stewards of the brands we love. These companies are that steer a portfolio of individual brands that stand strong on their own, but are a cultural powerhouse as a collective
CMOs of the Year
The marketing executives across global companies, smaller players, international stand-outs, and more, who inspire and advance the role brands can play in culture.
Our applications are currently closed. We’d love to keep you updated! Sign up here, and we’ll let you know as soon as they reopen.
Have any questions or concerns? Email the Brands That Matter Team at BTMawards@fastcompany.com