There are 7 award categories for Brands That Matter that companies can apply to. Every applicant must apply to the Brands That Matter category, which will recognize 100+ brands by industry. You may choose to apply for any of the additional categories listed below to further increase your chances of being recognized by Fast Company. Entries are judged on timeliness, relevance, cultural and business impact, clarity, and ingenuity. Multiple honorees will be named in each category. Please note, each category requires an additional fee.
Please see below for a complete list of award categories and their descriptions.
Brands That Matter (Required Category)
Top brands that showcase audience connection and cultural relevance to drive business success
Family of Brands
More than a parent company, but stewards of the brands we love. These are companies that steer a portfolio of individual brands that stand strong on their own but are a cultural powerhouse as a collective.
Heritage Brands
The iconic legacy brands that stand the test of time. The brands that captivate consumers by celebrating tradition while embracing innovation and have an established authenticity, often over generations.
CMOs of the Year
The marketing executives across global companies, smaller players, international standouts, and more, who inspire and advance the role brands can play in culture
Brands That Matter United States
Brands based in the United States that have achieved relevance in their home markets through cultural impact and social engagement
Brands That Matter Global
International brands making an impact in their home markets and beyond
On the Rise: 0-4 Years in Business
Brands that have been in business less than 4 years, typically with impact or cultural presence beyond their age
Established Excellence: 5-14 Years in Business
Brands that have been in business between 5 and 14 years, showing consistency and continued creativity or reinvention to keep brands relevant
Enduring Impact: 15+ Years in Business
Brands that have been in business more than 15 years, with brand efforts that underscore their continued longevity
Ready to apply? Click here today!
Super-Early-Rate Deadline: March 28, 2025
Early-Rate Deadline: April 25, 2025
Final Deadline: May 30, 2025
Have any questions or concerns? Email us at BTMawards@fastcompany.com