Brands That Matter will also include additional categories including Family of Brands, Home, Luxury, Media/Advertising, Pets, Transportation and General Excellence.
AI and Data
Tech in the artificial intelligence, data science, and machine learning spaces highlighting and communicating brand purpose
Current Events
Special recognition for brands that initiated a high-impact response to major news and significant events in 2022 such as climate change, voting rights, and more
Energy
Brands in the power, fuel, and renewables ecosystem that demonstrate impact and purpose
Fashion
Brands in the apparel, beauty, accessories, textiles and related businesses that show cultural impact and purpose
Food
Agribusinesses, restaurants, consumer goods, and other brands serving up purpose and broad cultural relevance
Home (NEW)
Brands that bring added purpose to where we live
Media/ Advertising (New)
In a fragmented information landscape, these brands craft culture
Retail
Brands showing purpose beyond the digital or physical storefront
Public Service
Brands whose messages raise public awareness or offer educational information for the betterment of society
Security
Brands that show purpose and differentiation as they help protect companies and consumers from digital warfare and privacy threats
Workplace
Enterprise software, design, real estate, and related brands elevating engagement with the physical and virtual office
Brands That Matter United States
Brands based in the United States that have achieved relevance in their home markets through cultural impact and social engagement
Small Business (Fewer than 100 Employees)
Be honored in a special list that recognizes products, projects, or services by companies that have fewer than 100 employees
Large Business (1,000+ Employees)
Be honored in a special list that recognizes products, projects, or services by companies that have more than 1,000 employees
Established Excellence: 5–14 Years in Business
Be honored in a special list that recognizes products, projects, or services by companies that have been in business between 5 and 14 years
Consumer (Business-to-Consumer)
Be honored in a special list that recognizes brands that provide products and services to consumers
Education
Brands demonstrating purpose and elevating the learning space
Finance
Banking, fintech, and financial services whose brands are about more than the bottom line
Family of Brands (NEW)
More than a parent company, but stewards of the brands we love
Health and Wellness
Brands in fitness, self-care, medicine, and pharmaceuticals that improve body and mind
Luxury (NEW)
Brands with value far beyond the price tag
Nonprofit (Not-for-Profit or Philanthropic)
Be honored in a special list that recognizes brands in the nonprofit, philanthropic, or NGO (nongovernmental organization) space
Pets (New)
These brands bring cultural impact to animal companionship
Sports
Purpose-driven brands scoring in the world of professional and recreational sports
Transportation (New)
Brands that are shaping the ways we move around
General Excellence (NEW)
The most culturally-relevant brands with no specific category restrictions
Brands That Matter International
Brands based outside of the United States that have achieved relevance in their home markets through cultural impact and social engagement
Midsize Business (100 – 999 Employees)
Be honored in a special list that recognizes products, projects, or services by companies that have between 100 and 999 employees
On The Rise: 0–4 Years in Business
Be honored in a special list that recognizes products, projects, or services by companies that have been in business less than 4 years
Enduring Impact: 15+ Years in Business
Be honored in a special list that recognizes products, projects, or services by companies that have been in business more than 15 years
Have any questions or concerns? Email us at BTMawards@fastcompany.com
Click the following to apply to 2023 Brands That Matter