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Articles in This Section

  • What is the Brands That Matter Award and how is it different from Fast Company’s existing awards?
  • What are the award categories?
  • Why enter?
  • What are the deadlines for BTM?
  • FAQs
  • When will the finalists be announced?
  • Rules

Related articles

  • Why enter?
  • What is the Brands That Matter Award and how is it different from Fast Company’s existing awards?
  • What are the deadlines for BTM?
  • FAQs
  • When will the finalists be announced?

What are the award categories?

Brands That Matter will also include additional categories including Family of Brands, Home, Luxury, Media/Advertising, Pets, Transportation and General Excellence. 

AI and Data
Tech in the artificial intelligence, data science, and machine learning spaces highlighting and communicating brand purpose

Current Events
Special recognition for brands that initiated a high-impact response to major news and significant events in 2022 such as climate change, voting rights, and more

Energy
Brands in the power, fuel, and renewables ecosystem that demonstrate impact and purpose

Fashion
Brands in the apparel, beauty, accessories, textiles and related businesses that show cultural impact and purpose

Food
Agribusinesses, restaurants, consumer goods, and other brands serving up purpose and broad cultural relevance

Home (NEW)
Brands that bring added purpose to where we live

Media/ Advertising (New)
In a fragmented information landscape, these brands craft culture

Retail
Brands showing purpose beyond the digital or physical storefront

Public Service
Brands whose messages raise public awareness or offer educational information for the betterment of society

Security
Brands that show purpose and differentiation as they help protect companies and consumers from digital warfare and privacy threats

Workplace
Enterprise software, design, real estate, and related brands elevating engagement with the physical and virtual office

Brands That Matter United States
Brands based in the United States that have achieved relevance in their home markets through cultural impact and social engagement

Small Business (Fewer than 100 Employees)
Be honored in a special list that recognizes products, projects, or services by companies that have fewer than 100 employees

Large Business (1,000+ Employees)
Be honored in a special list that recognizes products, projects, or services by companies that have more than 1,000 employees

Established Excellence: 5–14 Years in Business
Be honored in a special list that recognizes products, projects, or services by companies that have been in business between 5 and 14 years

Consumer (Business-to-Consumer)
Be honored in a special list that recognizes brands that provide products and services to consumers

Education
Brands demonstrating purpose and elevating the learning space

Finance
Banking, fintech, and financial services whose brands are about more than the bottom line

Family of Brands (NEW)
More than a parent company, but stewards of the brands we love

Health and Wellness
Brands in fitness, self-care, medicine, and pharmaceuticals that improve body and mind

Luxury (NEW)
Brands with value far beyond the price tag

Nonprofit (Not-for-Profit or Philanthropic)
Be honored in a special list that recognizes brands in the nonprofit, philanthropic, or NGO (nongovernmental organization) space

Pets (New)
These brands bring cultural impact to animal companionship

Sports
Purpose-driven brands scoring in the world of professional and recreational sports

Transportation (New)
Brands that are shaping the ways we move around

General Excellence (NEW)
The most culturally-relevant brands with no specific category restrictions

Brands That Matter International
Brands based outside of the United States that have achieved relevance in their home markets through cultural impact and social engagement

Midsize Business (100 – 999 Employees)
Be honored in a special list that recognizes products, projects, or services by companies that have between 100 and 999 employees

On The Rise: 0–4 Years in Business
Be honored in a special list that recognizes products, projects, or services by companies that have been in business less than 4 years

Enduring Impact: 15+ Years in Business
Be honored in a special list that recognizes products, projects, or services by companies that have been in business more than 15 years


Have any questions or concerns?  Email us at BTMawards@fastcompany.com
Click the following to apply to 2023 Brands That Matter

 
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