Brands That Matter will also include additional categories including Brands That Matter United States, Brands That Matter International, Customer Categories, Current Events, and Company-Size Categories.
Brands That Matter United States
Brands based in the United States that have achieved relevance through cultural impact and social engagement
Brands That Matter International
Brands based outside of the United States that have achieved relevance through cultural impact and social engagement
Be recognized in a special list that compares companies with similar employee counts:
Small (fewer than 100 employees), Midsize (100–999 employees), Large (1,000+ employees)
Be recognized in a special list that compares organizations with similar target customers or audiences:
Consumer, Enterprise (business-to-business), Nonprofit (not-for-profit or philanthropic)
Special recognition for initiating a high-impact response to big events in 2020 such as COVID-19, climate change, racial injustice, and more
Every submission for the 2021 Brands That Matter award will be individually evaluated by a team of Fast Company editors and reporters.